I’ve always been a builder.
I started selling online at 14, long before I knew where it would take me. What began as curiosity became an obsession with understanding how things work - and how they could work better.
I bootstrapped the company with no investors, grew it into a global platform used by more than a million entrepreneurs. AutoDS gave millions of people the opportunity to build businesses of their own and create financial independence through eCommerce. In 2024, AutoDS was acquired by Fiverr.
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But I’ve never been interested in reaching a finish line. I’m interested in what comes next. Today, I build and invest in companies across AI, eCommerce and technology. I work with founders, test ideas, break assumptions, make mistakes, change direction, and keep building.
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The biggest lesson I’ve learned isn’t how to build one successful company.
It’s that nothing is ever finished.
Life is beta.
My journey
Age
14
Fit in or fly?
At 14, I was kicked out of school. I could have taken it as a sign of failure. Instead, I took what I had: time, curiosity, and a computer, and started figuring things out for myself.
Age
15
A phone or an opportunity?
I wanted to buy a phone and noticed a price gap. My next thought was simple: “Why not list it on eBay?” Three hours later, I had made my first $40.
Age
21
Game over or next move?
At 21, eBay banned my stores. I learned the rules, understood the system, and found my way back in.
Age
21
Manage or automate it?
I had around 100 stores, and the operation had become impossible to run manually. So I coded a tool to automate the work.
Age
21
Keep it or scale it?
At a convention, I showed the tool to other sellers. They wanted it too. I could have kept the advantage to myself, but chose to share it. That tool became AutoDS.
Age
22
Build alone or grow together?
A tool can be built alone. A company can’t. I brought in partners, hired our first employees and learned to build a company around the product. AutoDS grew into an end-to-end platform used by more than a million sellers.
Age
26
Adapt or freeze?
AI began reshaping the market and killing companies. We adapted by launching BuildYourStore.ai. It became Shopify’s largest partner.
Age
27
Sign or walk away?
$30 million on the table. It was life-changing money at that point. Then I understood what the deal would mean: cutting the team and milking the company for cash. I walked away a day before signing.
Age
28
Stay independent or scale further?
In 2024, I sold AutoDS to Fiverr for $92 million and remained CEO. AutoDS continued to operate independently within Fiverr.
Age
30
Wait or create?
With Build Your Store, launching stores was fast, but content creation was slow. So we built CreateUGC.ai, turning a product link into ready-to-run UGC video ads in minutes.
Age
31
Follow or lead?
By the time a TikTok trend goes viral, the real opportunity is already gone. So we built ShopShark to spot emerging products, videos, and creators before the rest of the market catches on.
Age
31
Slow down or build what’s next?
Today, I lead four companies, invest in and advise other founders, and share what I’ve learned along the way—what works, what doesn’t, and what I’m still figuring out.
LIOR'S VISION FOR THE FUTURE
Build more companies
Back founders
Help millions create financial freedom